How quality content helps the business goals
Taking a look at how content can add value to your business
At this point, I'm sure most of you have heard the term "content marketing" or, as it's also known, "inbound marketing". In a nutshell, content marketing is about creating and sharing relevant, valuable content to attract and retain a clearly defined audience. By doing this, you can establish thought leadership in your market, generate more leads and, ultimately, increase sales.
But how does content marketing help businesses reach their goals?
Here are just four examples of how successful companies are using content marketing as part of their more comprehensive strategy to drive business results:Bringing clarity to a complicated subject. At the end of last year, online compact camera retailer Jenniffer Wardell saw an opportunity to utilize content marketing and take control of her brand's approach to social media. She wanted to establish Jennifer as a recognized source for Nikon D-SLR cameras while also using content to help drive traffic back to her store.
Jenniffer then began producing high-quality blog posts explaining how different camera features work in simple terms that were easy for consumers to understand. These articles received hundreds of views and helped Jeniffer grow her business by around 30%.
Building thought leadership through graphics as part of their strategy, manufacturer Terrafugia produces high-quality images and videos of their concept vehicle. They did this because they wanted to generate interest in the company and increase awareness of its innovative technology.
This strategy has worked very well for Terrafugia. Today, they're one of the most talked-about car manufacturers on Google Plus, have won several awards, and are frequently featured by the media due to their ongoing efforts in content marketing.
Building trust through information at nutrition retailer GNC we know it is essential that customers feel confident about the health products they buy - even before they reach the checkout. That's why we ensure all our product detail pages contain a range of helpful information such as relevant qualifications and reviews from industry experts.
In time, this information helps customers trust GNC and makes them more likely to buy a product. As a result, they have seen their organic search traffic increase by around 50% over the past six months - all thanks to high-quality content!
Ensuring your customer service is top-class A mobile phone retailer, who wanted to become an industry leader in the area of customer support, decided to use content marketing as part of their strategy.
They began sharing videos and articles explaining how different products work, informative and shared on relevant forums.
This quickly built up their reputation as experts in their field and helped bolster customer loyalty while encouraging social media engagement. Results: an uplift in conversion by more than 50% and a decrease in product returns.
So there we have it, four companies that each used content marketing as part of their more comprehensive strategy to do one thing - help them achieve their business goals!
As you can see, if carried out correctly, content marketing is a highly effective way to attract new prospects and increase sales.
We hope this blog has given you some idea of how quality content can benefit your business.
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Hope to see you again soon!
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