Mission-Driven Content: The Impact of Online Users
It's no secret that the internet has changed our lives for the better. But, with all of these new conveniences come to some downsides as well. The most impactful downside is how it affects our ability to focus on anything longer than a few minutes.
A study by Microsoft reported that people are spending less time reading content and more time scrolling through social media feeds or watching videos online instead of reading blog posts, news articles, or books.
It seems like many people have completely given up on their attention span because they can look at pictures of their friends or family members on Facebook rather than read about them in an article.
Does this mean you should give up on your content? Of course not! If anything, it means you need to work harder on your content. When you create a blog post or any other piece of online writing, it needs to be engaging and eye-catching at all times. You can't count on the reader's ability to sit through reading an entire web page when they have countless other options available for distraction, so you must make yours stand out!
One way to do this is through impactful titles. You can use impactful words such as "surprising," "revolutionary," or "life-changing" in your blog post title and then provide the reader with valuable content that your content will change their lives after reading it! This creates a win/win situation for both you and your reader. They get impactful content, and you increase your blog traffic.
One of the best ways to create impactful titles is by including keywords relevant to your topic, like "impact" or "conversation." When people search for impact or conversation, they will find your article through Google searches!
What about the content itself?
How does it impact the reader?
The content of your blog post matters just as much (if not more) than the title. When you write about a topic or subject relevant to your audience, your audience will become engaged in what you are saying, which will impact the readers' lives! For example, you could write an article titled "Why You Should Start Using Coconut Oil." Your audience may be curious about the benefits that they can get from coconut oil to create a blog post about how it has helped me live a healthier lifestyle.
When writing your content, you should include impactful words to keep the reader's attention.
For example: "Organic Coconut Oil Is A Healthy Alternative." This statement is not very engaging and probably won't interest many people.
Instead, you may write something like "Why You Should Only Use Organic Coconut Oil" or even just "Coconut Oil For Healthier Living," this will get more clicks! It also helps when you put these phrases into lists with numbers because online users love list articles! So let's say we take the first sentence and put it into a list with numbers: "Organic Coconut Oil Is A Healthy Alternative."
Using organic coconut oil is healthier than eating fried foods.
It can improve your immune system if you take one tablespoon per day.
You don't have to use as much of the product since its flavor isn't overpowering. It has multiple uses! By doing this, you are using impactful words in your content (healthy alternative) while also creating popular online lists (list articles). This will help you get more clicks which means more traffic to my website!
Nowadays, all writers need to be aware of how people interact with their writing on the internet and adjust accordingly for maximum engagement… just like an online marketer would!
What do you think? Do you agree that this is an effective way of writing a blog post title? Have any questions?
Let us know in the comments below! We love hearing from our readers :)
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