How Content Marketing Can Save Your Business
It Can Even Save Your Very Life
Let me tell you a story...
Shahryar is a king who rules over India and China. In anger and sadness, he believes that all of his wives will betray him, and they would never love him. So he decides that he would marry every day, and would then sentence his wife to a beheading. This madness would continue.
Until one day Shahryar takes Scheherazade as his wife. She comes up with a plan to save her life. At night Scheherazade would tell him a remarkable story, then at the end of the night, she would say.."The evening is over so I will not be able to finish the story. Time for my beheading" However, the king would postpone her execution so that he could find out the end of the story.
The next night, she would finish the story, but start a new one. The King would then postpone the execution again, and the cycle would continue. This would continue for 2 1/2 years, and by then Shahryar had forgotten all about the decree, and Scheherazade would continue to live on happily ever after.
Scheherazade was a MASTER MARKETER. She had created amazing content, delivered it on a consistent basis, and it saved her life. It can also save your business.
Content Marketing is providing value that keeps loyal followers asking for more. They look forward to it. It takes permission marketing to a whole other level because they are your subscribers...they chose you.
Then when you offer a product or service down the road, they may forget all about everything else. They are loyal to your cause, and now you have built loyalty, which is one of the pillars of Branding. You see YouTuber's do this frequently. They do a review, add it to their KIT, and both Companies benefit. And it's sincere, they actually love that product.
NIKE has always done this. They provide wonderful content. They have created a culture of JUST DO IT, and you see people on screen accomplishing what you want to accomplish. Then to go a step further, they put in front of you someone that has accomplished it. And when you see Tiger Woods and Michael Jordan deliver tremendous results, and back a product...you do not hesitate. And you anticipate the next story. Then they tell you the story about LeBron James, Serena Williams, Kobe Bryant, Roger Federer...you can't help but anticipate the next one, and trust that what they produce is value. You Believe.
Can you tell a story that never ends? Can you make the commitment to produce content for your followers, customers, and clients? Can you do it for more than 2 years? Can you do it for 30 days?
It may just save the life...of your business.
Now, tell me a story.
Do you want to learn how to create content that will create an impact?
I’ve been doing this for years and I can tell you from experience, it’s not easy. But if you follow my 30-day course, I promise it will change everything. You won’t have to worry about coming up with new ideas or finding the time to write them down anymore because I’ll be there every step of the way. It doesn't matter what industry you're in - all of these strategies are universal and they work!
It's time for a fresh start. A new beginning where your content is helping your business create impact instead of holding it back. This is an opportunity that only comes once in a lifetime so don't let it pass by without taking action now! Sign up today and see just how much better things can be when you take control over your content creation process. Let me show you how simple this whole thing really is...it's never too late to turn things around!
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