How to Create a Content Strategy Framework: A How-To Guide
Like most business owners, you know that content marketing is essential. But what many don't realize is that simply creating content isn't enough. You also need a plan for how to create and publish that content.
That's where a content strategy framework comes in. A content strategy framework provides a structure for your content marketing efforts, helping you create and publish content to help you achieve your business goals.
So how do you create a content strategy framework? In this article, we'll walk you through the process. But before we get started, let's take a quick look at what a content strategy framework is and why you need one.
What Is a Content Strategy Framework?
A content strategy framework is a tool that provides structure and guidance for your content marketing efforts. This can help you plan and publish content that meets your business goals, and it can also help you track and measure the success of your content marketing efforts.
Why Do You Need a Content Strategy Framework?
A content strategy framework is a way for organizations to plan, organize, and systematically execute their content. Rather than creating content as needed, companies can use this framework to identify the types of content they need and develop strategies for publishing it.
Content strategy frameworks can be helpful for organizations that have a large volume of content. It can help make it easier to create a cohesive strategy. For organizations with minimal amounts of content and who want to start creating content, these frameworks can guide their process.
How to Build a Content Strategy Framework?
Now that you understand what a content strategy framework is and why you need one let's look at how to build one. The process of building a content strategy framework is quite simple. Here's how to do it.
1. Define your business goals.
The first step in creating a content strategy framework is to define your business goals. What do you hope to achieve with your content marketing efforts? Write down as many goals as you can think of, and be specific about what you want to achieve with your content marketing.
Some possible goals for a marketing content strategy might include:
Raising brand awareness, Increasing engagement with followers and customers
Change the message of your brand
Create social platforms to increase engagement with followers and customers
2. Identify the content types that will help you meet your goals.
Once you've defined your business goals, it's time to identify the content types to help you meet them. What content do you need to create to achieve your goals? This could include blog posts, articles, videos, infographics, social media posts, etc.
Now that you identified your content types, it's time to indicate how often you'll need to share that content. It will depend on the type of content you're creating. For example, if you're in a blog post business and want to share two blog posts a month, one Instagram post every day, and make a live event every other week, then that's what you'll put in your calendar, the idea is to have this information in advance in order to gather all the necessary resources
3. Create a content calendar.
Once you know what content you need to create, it's time to make a content calendar. A content calendar lays out all content you plan to publish over a specific period. Use a tool like Google Calendar or Asana to create your content calendar. Start by setting a goal for the month. What will you work on creating? What would you like to complete by the end of the month?
This is an important step, so take your time to think it through and ensure you have everything listed. From there, determine what type of content you'll be creating, when it should be published, and the deadline for each piece of content. It's also good to make sure your calendar is public if you want your team to know when to expect new content to come out.
4. Publish and track your content.
Now it's time to start publishing and tracking your content. Use your content calendar as a guide, and make sure to track the success of your content marketing efforts. Use tools like Google Analytics to track your website traffic and social media analytics to track your social media engagement.
After each marketing campaign, use your analytics data to identify what worked and what didn't work. That way, you'll be able to refine your marketing plan for the future.
The long-term goal of any content strategy is to build an engaged audience with a high lifetime value, who are also ready and willing to return again and again.
A content strategy framework is essential for any organization looking to create valuable, consistent content. The benefits of using a framework are many. We've repeatedly seen that organizations that take the time to develop a sound strategy reap the rewards in terms of website traffic, leads, and conversions.
Stay tuned as we continue this series on creating excellent content – there are still plenty of best practices to share! In the meantime, what tips do you have for developing or refining a content strategy?
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