What makes a successful brand? Some might say it's luck; others might say it's a well-oiled marketing machine. In this article, I'll show you how to apply those traits to your business.

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Your brand identity is more than just a logo or a slogan. It's the way people see you and their experience when interacting with your company. This blog will explain why your brand identity matters more than you think and how to make sure it's sending the right message to your customers.