I wrote this article because I grew up in a sales-first era, and communicating value while demonstrating that you care for your customers requires us to shift from the old ideas about marketing.

Here is the second article in the series Masters of Content. How can you create content for 50+ years? A brief examination of Steven Spielberg's life and career can provide guidance.

Does your story matter? Learn why the “Big Fish” should not be the focus, it’s all the little fish that really matter.